As online consumers demand more personalized and hassle-free digital shopping experiences, ConcepStore, the e-commerce arm of Concepcion Industrial Corporation, is responding with a differentiated service that’s generating more than 70% of the online appliance store’s growth: the Concierge Services. This is underscored by the upward trajectory of its first-quarter sales performance, signaling a 50% increase over its 2024 performance.
At the core of this service-first framework, ConcepStore infuses human-led support into the digital marketplace from the point of inquiry to purchase, delivery, and after-sales. Additionally, this approach to online shopping reduces buyer uncertainty and cultivates customer trust. To operationalize this vision, the e-commerce platform focuses on four major pillars.
Personalized Gift Solutions

Back in the day, appliances were once considered unconventional gifts. Today, more and more people are opting to gift home products on various occasions. From weddings to anniversaries or birthdays, the trend of appliance gifting has been gaining popularity because of its practicality and lasting value. As such, ConcepStore’s concierge team steps in to recommend products that are not only functional but also aligned with the lifestyle, space, and milestones of the recipient. The digital platform is also reinforcing its premium gifting solutions with complimentary gift wrapping and the option to include a personalized message, making it a premier digital destination for thoughtful gift-giving.
Real-Time Support through Chat and Call

As artificial intelligence (AI) continues to accelerate, the nature of e-commerce has also developed a transactional nature. While AI-driven platforms offer speed and convenience, many customers cite that they also encounter friction, particularly when seeking responsive and empathetic answers. Given this gap, ConcepStore ensures to have a balance between the use of AI and a personalized customer experience. By providing real-time, human-led responses through live chat and call support, online shoppers can ensure they get prompt answers throughout their shopping journey.
Reliable After-Sales Support
Anchored in its objective to provide a VIP experience, ConcepStore ensures that concierge services don’t end at checkout. The online appliance store maintains robust after-sales support, which includes warranty facilitation, real-time updates on delivery, assistance on AC installation and coordination with authorized service centers. This post-purchase journey continues to build customer trust and satisfaction.
Business-Oriented Appliance Consultation
Beyond the scope of individual and household consumers, ConcepStore is positioning its concierge services as a strategic resource for businesses. After all, selecting business appliances involves navigating technical parameters and scaling considerations. Through its well-equipped concierge team, ConcepStore provides expert guidance for outfitting commercial spaces, curating corporate giveaways, and supporting various enterprise needs.
Given that the e-commerce landscape continues to evolve with AI at its core, ConcepStore is poised to differentiate itself through personalized services led by its concierge team. Combined with digital automation and human-led services, the online appliance store is ready to continue addressing the demand for a seamless and thoughtful digital shopping experience.